vidIQ
vidIQ is an online education website that offers video tutorials and analytics on YouTube channel growth.
Read more on this page about the work I did and results I achieved.
Performance Marketing
Performance marketing was primarily through Meta and Google Ads, with a lower-funnel focus on driving new purchases. By setting up conversion tracking for different product types, I was able to improve overall CAC by 20%.
To diversify spend away from Meta and Google to find additional audiences, I led testing into additional channels like Reddit and Apple Search Ads.
I also spearheaded the A/B testing strategy to make sure our targeting strategy and creative designs were getting the best results possible.
CRM and Lifecycle Marketing
With a free product and seamless signup process, vidIQ had a huge pool of existing users to make the most of.
By onboarding a new CRM tool (Iterable), I was able to re-design their existing user lifecycle flows like welcome drip, re-engagement, and abandoned cart, as well as adding in additional personalization and segmentation.
Cross-Channel
Cross-channel, I led an A/B testing strategy for paid media channels, email, and website
Wrote marketing copy for ad campaigns, emails, and website
Did reporting and analysis of marketing metrics across channels
Want to take your digital marketing to the next level? Reach out now.